Set Sail: An Anchorside Introduction

Hello and thank you for taking the time to stop by and check out Anchorside Design!

This journey with Anchorside Design is just the beginning for me, so I thought I would share my journey with everybody through a blog!

First and foremost, let me introduce myself! I am Kristina and I live in West Michigan with my wonderful fiance, Andy, and my old lady dog Bailey. I like to call myself an artist, writer, designer, dreamer, and creative overachiever. I love all things creative and nothing is off limits. Oh, and I can’t forget my love for Harry Potter! #TeamRavenclaw

I am a Zumba instructor on the side, even though I am far from being a graceful person. I never would have thought that I would be a fitness instructor, but let’s be honest, it allows me to maintain my addiction to chocolate and pizza without feeling guilty later.

I currently work a full time job as a Marketing and Advertising Coordinator for a chain of farm stores in the midwest. The corporate world has its pros and cons, but like I said, this journey with Anchorside is just starting for me. So until it grows, I have to be realistic with my dreams of opening shop full time.

Anchorside started as a side job to build my professional portfolio while I was in college. Most of the time, it was design jobs for family and friends like wedding invites, logos, and business cards. Once I graduated and dove into the corporate world of cube farms and setting 6+ alarms every morning, the hustle and bustle of the corporate grind was starting to wear me down. I started to lose my passion for creativity to the numbness of repetitive emails, pointless meetings, and Excel documents.

Clearly, I haven’t given up quite yet. I’m still in a cube farm, working 8-5, freezing my buns off at the will of whatever warm blooded demon controls the office thermostat. (Sorry, but not sorry). Overall, my job is not so bad. I think I’m doing pretty well for myself… although sometimes the only thing keeping me going are the cute animal pictures that people send me everyday.

About two years into the professional fun sucker world of what is known as a corporate career, I started taking on additional design jobs on the side again. The dream of possibly turning design into an actual business seemed daunting, but possible if I set my mind to it.

For years Anchorside was just an idea. Nothing really gave me that push to actually pursue it until recently.

In a nutshell, this past year has been a trainwreck for me (more than the usual hot mess that I am). I started a new job that is a step up in the professional world, but it’s not exactly the fix that I was hoping for from the “corporate numbness”. (Sorry FFH people reading this, but #truthbomb?) Plus, I have a REALLY hard time getting passionate about chickens… they’re just not my thing.

I also watched two people in my family lose their battle with cancer. And I will tell you that it is not easy to watch somebody die. Watching somebody fight for their life starts to make you question your own perspective on life. I starting asking the “whys” and “what if’s” about life. The more I asked and really thought about it, the more I realized we all take life and living for granted.

Our society teaches us that there is always going to be a tomorrow, a next time, or a later. From a career standpoint, we work hard now – so we can be happy later. But what if your later doesn’t happen?

Hit pause… and think about it for a second.

What if your later doesn’t happen? What if everything you have ever dreamed of doing, learning, or experiencing won’t happen because life was cut too short?

These questions were a turning point for me in starting Anchorside Design. I decided that life is too short to wait for something to come along. It’s too short to live like everybody else and follow the path most traveled. It’s too short to work for somebody else’s dream when I have dreams of my own. #YOLO!

All in all, Anchorside Design is my dream job. I can be my own boss and do something that I am truly passionate about. I will be growing my talents from within my own space that inspires me, rather than wasting them from behind a cold cubicle wall. I plan to create products that make my customers happy, not just to meet a last minute deadline. Plus, I can be home with my dog, in fuzzy slippers, and listen to my Game of Thrones podcasts without the chance of the audio switching to the office loud speaker while discussing Jon Snow’s marshmallow butt.

I know that success isn’t going to happen overnight. But I hope that with continued support from all of you and working my butt off to make this dream happen, this little business can grow into something really special! So are you ready to set sail on this journey with me?


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